Chart of the Day: What are Consumers Buying on their Smartphones?

Posted on November 1, 2012


Smartphone use has increased exponentially over the last few years.  What have shoppers been using their smartphones for?  DaVinci Business Graphics looks at what consumers are buying on their smartphones in our Chart of the Day. 


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Mobile device usage is driving an increasing amount of customer traffic to ecommerce sites.  US mobile commerce hit $10 billion this year, up from $6 billion the previous year.  More and more people are using their smartphones to make purchases, but that’s not all they use them for.


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Mobile devices are also being used to check for lowest-price options and to open emails for discount offers.  Email is a crucial marketing channel for companies like Gilt Groupe, Groupon, and LivingSocial.  Since many consumers access email mainly through their phones, mobile has become an important marketing channel.


Believe it or not, mobile devices are even being used to make in-store payments.  According to Nielsen, 9% of mobile shoppers have paid for goods or services at point of sale.  New apps like Pay with Square and Apple’s Passbook look promising as mobile payment applications.


Charting important information for your business can help you create better marketing campaigns, advertising promotions, and much more.  Create a business chart that displays the information important to you.  DaVinci Business Graphics provides custom business charts to help you set company goals, track progress, and more. 


Contact DaVinci Business Graphics today.  We can create a custom business chart that helps you visualize important information, and helps you make better business decisions


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